Under NCAA rules, Student-Athletes are allowed to receive compensation for the use of their name, image, and likeness (NIL). This can include physical merchandise such as autographs, photos, T-shirts, and hats, as well as digital merchandise such as live streams, virtual press conferences, social media posts, virtual meet-and-greet events, NFTs, and personal content posting. It also includes experiences such as VIP events, camps, lessons, and personal appearances.

The Under The L Fund, in partnership with Athlete Advantage, creates experiences and connections between DePaul Athletes, DePaul fans, and businesses. Utilizing their NIL, student-athletes are paid to make media appearances, autograph items, attend events, endorse products, post social media messages, and more.

Athlete Advantage works with student-athletes who have indicated they want to take advantage of NIL opportunities. Athlete Advantage has pioneered some of the most notable NIL deals. Athlete Advantage is the preeminent NIL partner for student-athletes at DePaul University.

No, we are not affiliated with DePaul University. However, we work closely with the athletic department to ensure that our deals with student-athletes fully comply with DePaul and NCAA NIL policies and guidelines.

If you operate a business, consult a tax professional for any potential tax advantages related to NIL and advertising.

Yes. We have the framework to facilitate these types of opportunities for businesses. We can help with the creative media, and all agreements have been reviewed by legal counsel to ensure compliance with NIL laws. Contact us for more information.